38,24 €
42,49 €
-10% with code: EXTRA
The Advertising Effect: How to Change Behaviour
38,24 € 
- We will send in 10–14 business days.
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's…
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- Author: Adam Ferrier
- Publisher: Oxford University Press, USA
- Year: 2014
- Pages: 240
- ISBN-10: 0195593928
- ISBN-13: 9780195593921
- Format: 15.2 x 22.6 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.EXTRA 10 % discount with code: EXTRA
38,24 €
42,49 €
We will send in 10–14 business days.
The promotion ends in 20d.17:22:22
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Adam Ferrier
- Publisher: Oxford University Press, USA
- Year: 2014
- Pages: 240
- ISBN-10: 0195593928
- ISBN-13: 9780195593921
- Format: 15.2 x 22.6 x 1.5 cm, softcover
- Language: English English
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Reviews